Coaches
Jenny Kim


An attorney by trade, Jenny has the heart of a teacher. She has cultivated a diverse background in strategic counseling, legal negotiations, due diligence, and team building. She is highly versed in the negotiations necessary for trade association management.
Jenny works with a wide range of professionals to ensure compliance and to build cultures of high-performing teams.
AREA OF EMPHASIS: Corporate and regulatory compliance, lobbying, finance, ethics, executive decision-making, internal cultural negotiations, career development, interviewing
Ammon McKinlay


Ammon is a serial salesman. With a background in door-to-door sales, software sales, and high-end digital marketing sales– he now helps salespeople 'break the ice' with their prospects in a genuine, non-salesy way that leads to a collaborative sales process between the seller and buyer. His negotiation style is friendly, positive, ever-curious, and empowering.
His experience has helped him master cold-calling, collaborative discovery, and writing hilarious follow-up emails that have the ability to resurrect even the most lifeless leads.
AREAS OF EMPHASIS: Face-to-face negotiations, door-to-door sales, cold call messaging, negotiation for marketers and entrepreneurs, young professionals
Donal O’Riordan


Donal is a director of sales for a large multinational firm. He is a dedicated and experienced salesperson for enterprise software solutions.
He believes that negotiation is a force for good, gives individuals the tools to set clear boundaries, makes better agreements, avoids unnecessary compromise, and diffuses aggressive tactics.
Donal resides in London, England. He excels at unraveling complex negotiations, working WITH procurement to make stronger agreements, and managing anxiety and neediness in sales situations.
AREAS OF EMPHASIS: International negotiations, emotion management, executive decision-making, sales negotiations, career development
Tanya Roach


Tanya is a supply chain professional with more than 15 years of experience spanning supply chain management, procurement management, strategic sourcing, and project leadership.
She is a field practitioner in supply chain negotiations with a verifiable track record in negotiating complex contracts, standardizing processes, developing relationships, monitoring budgets, and managing KPIs.
Tanya is experienced in influencing multi-million-dollar procurement and supply chain activities for capital & operating projects.
Tanya holds a Supply Chain Management Professional designation acquired from the Supply Chain Management Association, a Supply Chain Management program completed from the University of Calgary, and a Post-Secondary Diploma from Mount Royal University.
AREAS OF COACHING EMPHASIS: Supply chain, employment search, interviews, procurement, management
Simon Williams


Simon has extensive experience working in global account leadership with multinational clients in the CPG/FMCG sector. He has a comprehensive knowledge of the sales cycle. Simon frequently works with procurement teams to make strong agreements. He is highly competent working in a consultant role with clients delivering complex solutions to their customers.
Based in the UK, Simon has used discovery to negotiate and build lasting relationships of trust with clients, suppliers and team members spread across the globe.
AREAS OF EMPHASIS: Executive leadership, consultants, complex sales, project management, cross cultural negotiations